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Find your Dream Dress for Less!

Bridal Blowout Sale

For one day only shop off-the-rack
wedding dresses discounted 20-80% off!

Friday, April 5

Wide variety of styles


Shop a variety of styles from fitted mermaid dresses to classic ballgowns in prices ranging from $500 - $2500.

Dresses for every body

Shop a wide range of sizes, from size 8-24, in a variety of styles from all of our designer collections.

Dresses to take home


Skip the ordering period of 6-8 months that bridal gowns usually require. Once you decide on a dress - it's all yours!

Don't wait!
Appointments are filling up quickly!

Frequently Asked Questions

Is this event right for me?

The Blowout is perfect for a bride that is ready to commit to a dress, openminded to all the possibilities alterations allow, and energized to shop in a fast-paced environment! If you're a bride who prefers a calm environment, extra time, and more guests, let's get you scheduled for a traditional bridal appointment on another date.

Which dresses are on sale?

For this event, the discounted dresses are exclusively sold off-the-rack. That means that the very dress you try on in the store will be the same dress you get to say "I Do" in! There will be no orders taken this date. Once you decide on a dress - it's all yours, and no one else can have it. Not only does this make the experience super exciting, but it also allows you to skip the ordering period of 6-8 months that bridal gowns usually require. Whether you have a short engagement timeline or you just don't want to wait, this event is for you! If you prefer to order a gown that is made-to-order just for you instead of buying off-the-rack then it's best to schedule an appointment outside of this event.

There will be a large selection of off-the-rack dresses to shop from all of our designers in a variety of silhouettes, styles, & sizes! Check out a sneak peek of styles here!!


What are the sizes of the dresses?

This event will include a wide range of sizes, from 8-24. There's a perfect fit for everyone, from fitted mermaid dresses to classic ballgowns!

What are the prices of the dresses?

The dresses will be marked down 10-85%. Some of these gorgeous designer dresses will be sold as low as $500, and many of the dresses will be under $2000! Score, right?! This is a massive deal that you won't be able to find anywhere else.

What will the experience be like?

This isn't your every day bridal appointment! Each bride will be allowed two guests, and one hour. During the reserved hour, you and your guest will have a fitting room to yourselves. Our stylists will be readily available to answer questions and provide help while you shop. This creates a fun, high-energy, and fast-paced environment to find your dream dress in. 5 brides will be shopping in the boutique at a time, so you won't need to worry about feeling overwhelmed.

How many guests can I bring?

Every bride is allowed to bring along 2 guests.  This allows all brides & guests the space needed to shop the racks & try on dresses.

How long are the appointments?

Appointments are 60 minutes long.




Sounds amazing! But what if I fall in love with a dress that isn't my size?

The truth is, whether you purchase a dress off-the-rack or reorder it, you're going to need alterations! Alterations may sound daunting, but there is truly nothing to stress about. Alterations vary on a dress-by-dress basis, but taking in a few sizes is typically no problem, especially for our wonderful recommended seamstresses. We will have a seamstress on hand this day to answer all your questions. 

How is payment handled?

For this event, we are only accepting cash or credit, no checks! For all off-the-rack purchases, full payment is due at the time of purchase. No returns, refunds, or exchanges will be permitted.

I'm so in! How can I schedule?

Reservations are available for one hour blocks, and only five brides at a time. You'll want to act fast, these reservations are first come, first serve! You can reserve your spot now by calling 414.755.2900, emailing or clicking here!

Have more questions before scheduling?

Contact us by:

phone 414-755-2900


text 414-751-8823

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