We are located in the heart of Milwaukee’s Third Ward and parking is plentiful. Street parking is available surrounding our building and public lots are just a block or two away. Click here for specific parking instructions and tips.

OF COURSE. You are our family & you are welcome, always. Whether you are a team member, a bride, a guest, there is a place for you here! We promise to always call you by your name, to see you through the same lens you see yourself & to honor your pronouns. Everyone is deserving of love & we promise to celebrate who & how you love!

The ideal time to begin shopping for your gown is 12-18 months before your wedding day. Our gowns made just for you take between 6-10 months to arrive at our boutique. We suggest that you allow 2-3 months for alterations and about 3 months to pick out the perfect accessories to complete your look! With that being said, it’s never too early to say “YES” to the dress of your dreams!

We’ve got you! Our ‘Aisle Ready’ collection consists of wedding dresses that are meant for you to fall in love with & take home with you the same day of your appointment! And even better yet - many of them at a discount! We get it - not all brides have the time to wait for a dress to come in or just don't want to, so this is the perfect way to shop!

If there's one thing about us, it's that we love our planet & want to do all that we can to make eco-conscious choices & we love when our brides do the same! We offer our Aisle Ready collection which are gowns that are available for you to take home with you the same day of your appointment. This means there are no production, shipping, or labor processes of any sort needed to recreate your dream gown. For brides who do reorder a gown, we offer a selection of handpicked designers that are always keeping sustainability front of mind like Loulette, Jenny Yoo & many more. Check out our blog post for more green information!

Our bridal gowns range in price from $1,500 - $4,000 & bridesmaids/special occasion dresses range from $175 - $350.

Yes, appointments are required for those looking to try on dresses as well as bridal accessories. We are usually able to accommodate walk-ins during our weekday hours, however an appointment is still highly recommended. We also offer a unique set of appointment types which you can review & schedule here!

A trunk show is an event at the boutique where a wedding dress designer showcases a larger selection of their collection for a limited time. We host trunk shows throughout the year and it's a great opportunity to try on an a larger selection of dresses than are normally in store. They are really fun, the energy is always buzzing, and the gowns are fabulous! It's the perfect time to say "YES" to your dream dress! Click here to learn more about trunk shows!

Many of the bridesmaid dresses & bridal gowns in store for trying on are sizes 10-24. And almost all gowns & dresses can be ordered in size 2-28, with some in size 00-32+. When trying on gowns/dresses in store your stylist will clip the dress for you so you can get a feel for how the dress will look in your size.

We do not offer in house alterations, however when you say yes to your dress, we will make sure you are prepared with a list of our highly recommended alteration specialists! Our partners work out of their own studios & all alterations are discussed & executed with the specialist. During your initial bridal appointment we may discuss potential alterations options & that is because our specialists educate us on all the magical things they can create! Alterations will be an additional cost not included in the purchase of your dress.

We strive to make sure your appointment is everything you’ve imagined & more so to ensure you are extra prepared, we recommend coming in with an open mind! When you find your dress, give yourself the ‘okay’ to celebrate yourself & the moment you’ve created in our space!

Bring the people that have always been in your corner, celebrate you, and make you feel like the best version of yourself! Bring the people that are going to encourage you to trust your gut & cheer you on when you do! This can be an overwhelming part of your journey so it's important to surround yourself with those who love you for who you are! Our team of stylists will show you & your guests all the ways to celebrate you as you fall in love with your dream dress.

This looks different for all brides & that's the beauty of this process. Brides are often under the impression that they need to shop, shop, shop before saying "YES" to their dream dress. However, we find that brides who keep the decision simple are the ones who truly have the most positive experience. Over-shopping gets exhausting and complicated, so we don't advise booking back-to-back appointments. When you visit our boutique with a great group of family & friends, you’re bound to find a dress you love, sometimes it's that simple! Plus, when you decide to purchase a dress, we'll pop bubbly for you and your group. Cheers!

No worries! All we ask is that you cancel your appointments 24 hours in advance to allow other brides on the waitlist the opportunity to shop for their dress. There is no charge for canceled or rescheduled appointments - we understand that life happens!

As all of our gowns are made to order just for you, we do not accept any cancellations, returns or exchanges and all deposits are non-refundable.