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Welcome Curvy Brides

Welcome to Milwaukee's most inclusive, inspiring, and empowering bridal boutique! With the areas best selection of plus size wedding dresses, we are excited to offer you the most memorable shopping experience.

A curvy bride saying yes to the dress while trying on a veil.

A Space for Every Body

We know how important it is to walk into a space and feel confident that there are styles that will fit and flatter your beautiful curves, which is why we have created a space where you'll feel confident that you belong and feel represented in ONE space, a space for every body. A space that feels empowering and fresh.

From diversity among our Stylists to an amazing selection of wedding dresses in all sizes, silhouettes + styles - you’ll experience a curvy shopping experience unlike any other local shop.

Collections Curated Just for You

You won’t find one small rack of plus-size dresses here! When you visit Miss Ruby Boutique, you’ll get to shop our extensive collection of wedding dresses in sizes 16-28, hanging throughout the entire store! Plus, our curvy collection has been expertly curated to include only the best silhouettes and fits for YOU, in styles from clean and classic to romantic and bohemian, from all of our top designers including Jenny Yoo, Madi Lane, Enzoani, our curvy exclusive collection, Elysee Edition, & more.

The selection is truly unlike any other boutique in the area. You'll be sure to find a style just as unique and beautiful as you!

A bride wearing a boho lace dress with bell sleeves.

Designed and curated by Miss Ruby for Miss Ruby Brides

A curvy bride smiling & twirling in a lace & tulle a-line wedding dress.

An exclusively curvy collection designed with curvy bodies in mind

A curvy bride smiling in a off-the-shoulder organza flowy ball gown wedding dress.

A timeless collection with sustainability front of mind

A bride looking down at her beautiful wedding dress, smiling & twirling.

Organic and ethereal gowns that embrace your feminine side

What you will


You deserve to feel excited about wedding dress shopping! From the moment you connect with Miss Ruby Boutique until you walk down the aisle, we will be your biggest fans!

  • Our expert stylists will connect with you before your appointment to learn about your vision for your special day, how we can make your experience extra special and help prepare you for your "I said YES" moment!

  • When you arrive for your appointment your personal stylist will guide you through the best dresses for you – wedding dresses that will leave you feeling comfortable and confident and uniquely, YOU.

  • Celebrate finding THE dress of your dreams with champagne and a group cheers!

  • Now that we're besties, we'll stay in touch with you throughout your entire planning process and be here to answer questions, shop accessories and party dresses and ensure a fun, stress-free journey!


Want to learn more & prepare for your appointment?  Visit our blog for expert tips & more info on wedding dress shopping at Miss Ruby Boutique!

A plus-size bride twiring in a lace wedding dress in front of a mirror.
A bride trying on wedding dresses and looking in the mirror & smiling.
A bride holdind the Miss Ruby Bridal I said Yes sign and smiling.

Our Commitment to

Size Inclusivity

We recognize that the history of the bridal industy has long represented a small percentage of women and bodies. Beyond Miss Ruby carrying a size inclusive selection of gowns in store, we are committed to challenging the bridal norms by working with our designers to create more size inclusive styles, eliminate size upcharges, and show more representation of curvy bodies.

Miss Ruby is committed to offering a safe, empowering, and inclusive space for all bodies and all brides. We are here to listen and learn to continue providing the most memorable experience to everyone who walks through our doors.

If you're a current, past or future Miss Ruby Bride, we'd love you your feedback to help us continue to learn and grow! 

Two plus-size brides smiling in their wedding dresses.

Our Miss Ruby Bridal Family

Amber M.

Not sure why, but I never expected plus size gowns to be nearly as beautiful as they were at Miss Ruby. In my head, plus size gowns were always the ugly step sister of the wedding world and there was no way I was going to look as beautiful as a smaller-sized bride. BOY was I wrong! I love that no matter what size you are, Miss Ruby has something stunning for you to try on and fall in love with! Also loved that there are semi-private areas to try the dresses on - not a fan of places where everyone is watching your every move.

Jenna H.

Miss Ruby was a dream! This was my second bridal shop I went to for a dress and I am so happy I found them!!! Peyton was absolutely excellent! She went so above and beyond to get to know me and what I wanted not only in a wedding dress but for my wedding overall. She asked soo many questions and I really felt like she knew me. I really wanted a dress with sleeves and she had so many amazing ideas for me to try. She even brought out boleros for me to try along with fabric to give me a feel for what the dress would look like. I cannot thank her enough for truly putting in all her effort to make sure I found a dress that checked all my boxes and that made me feel absolutely beautiful! I wish I could wear the dress everyday! Thank you so much Miss Ruby and Peyton!!!

Let your journey begin...

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