What OUR Pride Looks Like

Pride Month means a lot of things to a lot of people. For us, it means showing up in our appointments, in our community, and in the ways we've built this boutique from the ground up. We've always believed that every bride deserves to feel celebrated, seen, and completely at home when they find their dress. 

A Space Built for Every Kind of Love

From the beginning, Miss Ruby has been a boutique where all brides are welcome and we mean that in the fullest sense. Whether you're shopping solo, with your best friends, or with the partner you're about to marry, we want your appointment to feel like you.

For queer brides, we know that the traditional bridal shopping experience doesn't always make sense or feel the most natural. That's why we always give a variety of appointment options so you and your fiancée can shop together, separately, or some combination of both - whatever protects the magic and makes the day feel right. Your vision, your rules.

We also know that "bridal" looks different for everyone. Our stylists are here to listen to you and your vision first and then find the look, meeting you exactly where you are.

We Don't Watch from the Sidewalk

Miss Ruby Bridal is proud to be the only bridal boutique in Milwaukee to march in the Pride Parade. We don't watch from the sidewalk. We lace up our shoes, grab our banner, and walk alongside the community we love and celebrate. That's not a marketing move. That's just who we are. We make time to show up always.

Two Years of Throwing our Pride Party (and Counting)

This June, we're throwing our second annual Pride Party and they just keep getting better! On June 18, we're taking over the Pritzlaff Courtyard for an evening of celebration, community, and a whole lot of joy. This year, we're proud to be partnering with Courage+ as our beneficiary, with raffle prizes donated by incredible local businesses who believe in this community too.

It's not just a party. It's a statement: queer love belongs here, and it always has.

Our Values Go Beyond June

The parade, the party, the inclusive appointment options - none of it is new. Our team shows up for LGBTQ+ couples year-round, in appointments, in conversations, and in the way we run this boutique every single day.

That's what our Pride looks like.

Come celebrate with us. The Miss Ruby Pride Party is June 18 at Pritzlaff Courtyard. RSVP Here (free to attend, donations are appreciated - all proceeds will go to Courage +)