Telling Stories with our RISE Collection

Photograph by Lost Art Photography

Every wedding dress tells a story. But what if your gown could tell two stories at once – yours, and the story of someone whose life you're helping to transform? That's the beauty behind our RISE Collection, where every purchase becomes part of a larger narrative of hope, community, and positive change. Every RISE gown purchased helps us support local charities, with new community partners chosen twice yearly to spread the love.When you choose a dress from this extra special collection, you're not just selecting the perfect gown for your big day – you're becoming a character in someone else's story of healing and new beginnings.

The RISE Collection represents everything we believe in as a values led small business. Guided by our core values of inclusivity, authenticity, and sustainability, this collection embodies our commitment to creating change that extends far beyond our boutique walls. Each gown in the RISE Collection is carefully selected not only for its beauty and craftsmanship but for its ability to represent putting good out into our world! How amazing that your gown not only is a representation of who YOU are but it can be a vessel for storytelling. 

Our RISE Collection has always been connected to our community through their names too; thoughtfully named after people, places, or things in Milwaukee. What makes the RISE Collection even more meaningful is how we've chosen to honor the incredible women and community figures who are already writing powerful stories in our own backyard.  Now, dresses in the collection are named after prominent members, change-makers or icons of the Milwaukee community. Each dress in the collection is named after a prominent member or icon of the Milwaukee community. Every gown comes with a special tag sharing the story of its namesake, connecting brides to the inspiring stories who have made and are currently making Milwaukee a better place every day. When you wear "Dana" or "Ruthie" you're not just wearing a beautiful dress – you're carrying the legacy of a woman who's dedicated her life to lifting others up. It's our way of celebrating the real-life heroines in our community while helping brides feel connected to something greater than themselves on their most important day.

Our current partnership with Fostering Community exemplifies the kind of storytelling we're passionate about. Their mission to encourage and empower children and families involved in adoption and foster care aligns perfectly with the kind of love that weddings represent. When you celebrate your commitment to building a family together, your dress purchase helps other families form and flourish too. Your wedding day becomes part of a larger tapestry of love stories – some just beginning, others being rewritten, all deserving of celebration and support.

Choosing a dress from the RISE Collection means your story becomes part of something bigger. Because at the end of the day, the most incredible stories are the ones that inspire new chapters in other people's lives. And that's exactly what the RISE Collection is designed to do – help you tell a story worth retelling, worth celebrating, and worth continuing long after your wedding day has passed.