Jenny Yoo is a staple of the bridal fashion industry. With clean, feminine, and classic silhouettes, Jenny Yoo designs are always a fan favorite. They add a fresh take on the most timeless patterns, with modern cuts and unexpected details. With the new arrival of Jenny Yoo's 2021 pieces, we thought it was time to showcase a little bit about the designer, and all the reasons countless Miss Ruby Brides fell in love with this line.
(Jenny Yoo Spencer)
Who is Jenny Yoo?
Jenny Yoo is a New York based designer, and she launched her first bridesmaid collection in 2002. Part of her success is attributed to the fact that she is a natural born rule-breaker. She believes, and her designs demonstrate, that you can bend and modify wedding traditions to evolve with the times. Since the launch of her first bridal collection in 2006, Jenny has designed sophisticated and classic gowns for contemporary women.
Those Fabrics...
These bridal gowns are elegant, refined, and delicate. They provide an updated and charming take on the most classic bridal looks, using soft chiffons, buttery silks, light crepes, and sweet lace details. The fabrics add a touch of romantic simplicity to any bridal look.
(Left to right: Thalia, Neve, Marnie)
Let's Talk Fit!
These silhouettes are oh so feminine and elegant. They add a playful touch to a classic ballgown, and a light & airy twist to a fit and flare. The fit of these dresses is unparalleled, hugging the body in all the right (and the most comfortable) places. They have exceptional fits on every body type.
Bridesmaids
Jenny Yoo Bridesmaids are the newest addition to our bridesmaid collections, and we couldn't be more in love with them. The rich colors and luxurious fabrics make them not only gorgeous, but versatile! These are gowns that your bridesmaids will actually want to wear, and wear over and over again!
(Left to right: Malia, Lena, Lana)
Sustainable Practices
Eco-friendly fashion is no joke! Jenny Yoo actively implements sustainable practices from design to manufacturing (woohoo!). Their stunning crepe fabric is made from sustainable yarns, meaning they're harvested in a way that protects wood and forest. Possibly the coolest part of their sustainability efforts is that they donate unused fabrics to The Fashion Class, an early education fashion design school.
Giving Back
Like us, they love opportunities to give back to the community. Twice a year, Jenny Yoo donates dresses to Church Street Bridal, a shop in Virginia, where the proceeds go to domestic violence and sexual assault organizations.
(Jenny Yoo Callie)
Source: Jenny Yoo