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Everything You Need to Know About the Bridal Blowout

This is not a drill, our Bridal Blowout is coming soon! For one day only, our off-the-rack wedding dresses will be 20-85% off. We know this probably sounds WAY too good to be true, but it isn't! Here are all the details you need to know.

Is this event right for me?

The Blowout is perfect for a bride that is ready to commit to a dress, openminded to all the possibilities alterations allow, and energized to shop in a fast-paced environment! If you're a bride who prefers a calm environment, extra time, and more guests, let's get you scheduled for a traditional bridal appointment on another date.

Which dresses are on sale?

For this event, the discounted dresses are exclusively sold off-the-rack. That means that the very dress you try on in the store will be the same dress you get to say "I Do" in! There will be no orders taken this date. There will be a large selection of off-the-rack dresses to shop! Once you decide on a dress - it's all yours, and no one else can have it. Not only does this make the experience super exciting, but it also allows you to skip the ordering period of 6-8 months that bridal gowns usually require. Whether you have a short engagement timeline or you just don't want to wait, this event is for you! If you prefer to order a gown that is made-to-order just for you instead of buying off-the-rack then it's best to schedule an appointment outside of this event.

What are the prices of the dresses?

The dresses will be marked down 10-85%. Some of these gorgeous designer dresses will be sold as low as $750, and many of the dresses will be under $1000! Score, right?! This is a massive deal that you won't be able to find anywhere else.

What will the experience be like?

This isn't your every day bridal appointment! Each bride will be allowed two guests, and one hour. During the reserved hour, you and your guest will have a fitting room to yourselves. Our stylists will be readily available to answer questions and provide help while you shop. This creates a fun, high-energy, and fast-paced environment to find your dream dress in. 5 brides will be shopping in the boutique at a time, so you won't need to worry about feeling overwhelmed.

What are the sizes of the dresses?

This event will include a wide range of sizes, from 8-24. There's a perfect fit for everyone, from fitted mermaid dresses to classic ballgowns!

Sounds amazing! But what if I fall in love with a dress that isn't my size?

The truth is, whether you purchase a dress off-the-rack or reorder it, you're going to need alterations! Alterations may sound daunting, but there is truly nothing to stress about. Alterations vary on a dress-by-dress basis, but taking in a few sizes is typically no problem, especially for our wonderful recommended seamstresses. We will have a seamstress on hand this day to talk you through all your questions. You can read more about the alteration process here.

How is payment handled?

For this event, we are only accepting cash or credit, no checks! For all off-the-rack purchases, full payment is due at the time of purchase. No returns, refunds, or exchanges will be permitted.

I'm so in! How can I schedule?

Reservations are available for one hour blocks, and only five brides at a time. You'll want to act fast, these reservations are first come, first serve! You can reserve your spot now by calling 414.755.2900 or emailing


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