Frequently Asked Questions



How much do your gowns & dresses cost?

Our bridal gowns range in price from $1,200 - $3,500.


Bridesmaids dresses range from $140 - $300

If you are interested in knowing the cost of a specific gown or dress before you visit our boutique, please email us at for more information. Or, click here to view our Bridal Gown Designers and Bridesmaids Dress Designers to get a better idea of their designs and price ranges. 

What size range do you offer?

Most of the bridesmaid dresses & bridal gowns in store for trying on are sizes 8-14. Most gowns & dresses can be ordered in size 2-24, with some in size 00-32. 


When trying on gowns/dresses in store your consultant will clip/pin the dress for you so you can get a feel for how the dress will look in your size.  A small selection of bridal gown & bridesmaid dresses in size 18-24 is also available 

Saying "Yes!" to your dress

Brides are often under the impression that they need to shop, shop, shop before saying "Yes!" to their dream dress. However, we find that brides who keep the decision simple are the ones who truly have the most positive experience. Over-shopping gets exhausting and complicated, so we don't advise booking back-to-back appointments. If you have a great group of family & friends and find a dress you love, sometimes it's that simple! Plus, when you decide to purchase a dress, we'll pop champagne for you and your group. Cheers! 


What should I expect at my appointment?

We feel that every bride who walks into our boutique deserves a special and unforgettable experience.  That's why we require every bride to schedule an appointment in advance before visiting our boutique. An appointment not only ensures that you have a fitting room, but also that you have a stylist to work one-on-one to help your bridal vision come to life. 

Are appointments required to shop for bridesmaid and/or special occasion dresses?

Yes, appointments are required for those looking to try on dresses as well as bridal accessories. We are usually able to accomodate walk-ins during our weekday hours, however an appointment is still highly recommended. Click here to schedule your appointment.

How far in advance should I schedule my appointment?

Weekend appointments can fill up several weeks in advance, so make sure to plan ahead. Weekday appointments tend to be more private & quiet (& are more readily available last minute) if that's more your style! 

How early should I arrive for my appointment?

We ask that you arrive no more than five minutes early for your appointment. Our appointments are scheduled back-to-back and your fitting room & stylist will not be available until your scheduled time. If you do happen to arrive earlier there are several coffee shops, restaurants, & boutiques in the area that you can visit. We are located in a fun neighborhood and are happy to provide suggestions on places to visit!



Can I shop for a bridal gown and bridesmaid dresses on the same day?
Choosing your bridal gown and shopping for bridesmaids dresses should be equally exciting experiences. We find that brides who try to squeeze both into the same day often get overwhelmed. We suggest you focus on finding your gown before beginning to seriously look for your bridesmaid's styles. After your bridal appointment, you are welcome to browse our bridesmaids dresses, and your stylist can help you schedule a separate bridesmaid appointment at that time. 
Can I bring my children?

Our boutique is not a good place for babies & small children.  We do not have room for strollers or a safe area for children to play.

Can I bring alcoholic beverages to my appointment?

Food & beverages of any kind are not allowed in the boutique. If you arrive with cups of coffee or snacks you may be asked to leave them at the front counter. No carry-in champagne or alcoholic beverages are allowed during appointments.

Can the boutique accomodate large groups?

We have a limited amount of space in our boutique, so we ask that you try to limit your group to a maximum of 4-5 guests. This will ensure the process is stress-free and enjoyable for you and your guests!  If you will have a larger group in attendance, we ask that you notify the boutique in advance.

What undergarments should I wear?

Bring along any undergarments you are planning on wearing at the wedding (strapless bra, spanx, etc.) to your appointment for the best fit.

For hygienic reasons, brides are NOT allowed to try on our gowns without underwear. Should you not possess any at your appointment, you may purchase a new, sealed pair of undergarments at the front desk. 



Delivery Times
Bridal gowns take 4-6 months to arrive from time of order. 
Bridesmaids dresses take 3-4 months to arrive from time of order.
Make sure to allow another 2-3 months for alterations.
Rush options are sometimes available for an additional fee.
Cancellation / Return Policy

All sales are final.

As all dresses are made-to-order there are no cancels, returns, or exchanges.


We do not conduct alterations in-house. However, we have several outstanding seamstresses/tailors that we recommend. Please contact us for recommendations.


My bridesmaids live all over the country - can we still order?

YES! It is best to order all bridesmaid dresses from the same location to guarantee matching dye lots. Our online ordering system makes it easy. 

Click here to learn more



Need your measurements taken?

If you are not ordering a dress/gown at the boutique but would like measurements taken we offer fittings for $25/bridesmaid & $50/bride. Appointments are required.


313 North Plankinton Avenue      Suite 203      Milwaukee, WI 53203      414.755.2900